Kendrick Lamar has been signed as Chanel’s newest brand ambassador, appearing in the luxury brand’s eyewear campaign set to release soon. Lamar’s relationship with Chanel began in 2023 when he wore a custom leather jacket by the brand’s former creative director at the Met Gala. Known for avoiding controversial figures, Chanel’s signing of Lamar marks a new chapter in the rapper’s career, distancing himself from past controversies. Other male celebrities signed by Chanel include G-Dragon and Timothée Chalamet. Lamar, known for hits like “Humble” and “Swimming Pools,” has received numerous awards during his career, including 22 Grammy Awards.